Washoku Day in VISON 2026

About this event

November 24 is Washoku Day. In celebration of this day, select stores within the Wa-VISON area at VISON will host an event to promote Japanese food culture. Kuranoya will offer a limited Washoku Day Set featuring one variety each of rice miso, barley miso, and soybean miso, along with a miso storage case. Okui Kaiseido will hold a Fukui Fair showcasing the delicious appeal of Fukui Prefecture, offering essential products that represent the region. Sugimoto will serve a lunch-exclusive Matsusaka beef sukiyaki at a special price of 3,900 yen (regular price: 4,800 yen; dessert not included). During this period, participating stores across VISON themed around washoku and Japanese cuisine will provide an opportunity to connect with the culture and flavors of Japanese culinary traditions. This event is organized in honor of Washoku Day, an occasion to reflect on traditional Japanese food culture and consider the importance of protecting and passing it on to future generations. Visitors can experience the culture of washoku, which is blessed with rich nature and features a diverse array of fresh seasonal ingredients, umami-rich fermented foods, and a well-balanced meal structure centered around steamed rice. Why not take this opportunity to rediscover washoku, a culinary culture Japan proudly shares with the world, characterized by its expression of natural beauty at the dining table and its close ties with seasonal annual events and life rituals?

Venue

VISON

672-1 Vison, Taki-cho, Taki-gun, Mie 519-2170