
Tamba-Sasayama Castle Town Merchants Association Seimon-barai Grand Festival
Japanese name:丹波篠山城下商店連合会 誓文払い大祭
📅 Fri, Dec 11, 2026 - Sun, Dec 13, 2026
About this event
Organized by the Tamba-Sasayama Jokamachi Merchants Association, the "Tamba-Sasayama Seimon-barai" is a classic winter tradition and a major winter clearance sale. It is said to have originated as a year-end practice of receiving purification from the deities while returning profits to customers through discounted sales. It is a day for merchants to express gratitude for being able to do business, serving as a token of appreciation for normal profits by setting aside typical business gain and selling without regard for profit on this single occasion. Held with the spirit of remembering gratitude to the deity of commerce and to customers, selling at honest prices with consumers in mind, and valuing mutual cooperation among neighboring shops, this event has continued for several decades. In addition to special sale prices at each shop, a no-lose "fukubiki" (lottery) with luxurious prizes will be held. One lottery voucher is given for every 1,000 yen spent, and two vouchers allow one spin in the lottery. Prizes include home appliances for the Special Prize, paired dining vouchers for botan nabe (wild boar hot pot) as the Shopping Street Master Shop Prize, Merchant Prizes, Prize A (Yu-Pack delivery of Tamba-Sasayama beef), Prize B (seasoned nori seaweed or 5 boxes of tissues), and Prize C (50 yen cash back). The lottery takes place at the Tamba-Sasayama City Commerce and Industry Association Hall.
Source website (Japanese) ↗Venue
Sasayama Castle Town (Tamba-Sasayama City Sasayama Preservation District for Groups of Traditional Buildings)
Kitashinmachi, Tamba-Sasayama, Hyogo 669-2332
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