Setouchi Harvest Festival 2026

About this event

The "Setouchi Harvest Festival 2026" will be held at the Seto-Chuo Expressway Yoshima Parking Area Outdoor Special Venue in Sakaide City, Kagawa Prefecture. Celebrating the bountiful autumn harvest, this marche event brings together delicious flavors and enjoyable programs from Setouchi in one place. At the venue, food and merchandise booths will open selling local specialties such as busshukan citrus, grapes, and processed fruit products. In addition, interactive experience booths such as all-you-can-pack mandarin oranges will be set up, offering fun activities for visitors. Furthermore, PR booths will appear introducing initiatives of the Chugoku-Shikoku Regional Agricultural Administration Office of the Ministry of Agriculture, Forestry and Fisheries, and conducting traffic safety campaigns by the Honshu-Shikoku Bridge Expressway Company. At "Yoshima Terrace," a highlight area of the Yoshima Parking Area offering a panoramic scenic view of the Great Seto Bridge and the Seto Inland Sea, photo spot panels featuring Yadon (Slowpoke), a member of the Udon Prefecture PR team, will be installed, and novelty goods will be given to those who post photos taken at this location on Instagram on the event day. Wataru, the mascot character of the Honshu-Shikoku Bridge, will also appear, with greetings held 3 times each day. At the facility's shops, spending 2,000 yen (tax included) or more gives access to a gachapon lottery challenge to win recommended items and novelty goods (limited to the first 500 draws each day). Value set sales combining popular products will also be available, limited to 100 sets each day. In addition, the circuit stamp rally "Shikoku Megurinku" will run a campaign where customers who purchase food, drinks, or goods at the food court or shops within Yoshima Parking Area during the event period can earn twice the normal amount of stamps. Admission is free, but round-trip transportation expenses and toll charges to Yoshima Parking Area are required separately. Event contents are subject to change or cancellation due to stormy weather, etc.

Venue

Yoshima Parking Area

587 Yoshima-cho, Sakaide, Kagawa 762-0071