About this event
Held in Toon City, Ehime Prefecture, the "Hoccho Market for Families" is an event where visitors can fully enjoy the bountiful autumn. Packed with seasonal vegetables, fruits, local specialties, and delicious gourmet food, numerous activities that the entire family can enjoy are also prepared. In particular, the wildly popular bingo tournament will be held twice, offering chances to win luxurious prizes. Stage events will feature an opening performance by "Sakurayume Daiko Mudo", a Japanese taiko drumming group active in Toon City, a dance performance by Jazzfunk DANCE class, and the "Omajinai Gymnastics Live" danced together with Toon City's mascot character "Inoton". A total of 21 booths will participate this time, featuring vendors not only from within Ehime Prefecture but also from Kagawa Prefecture. Highlights abound, including cut candied apples by first-time vendor "toi toi toi", salted-koji braised pork buns by "OLa", and Tobe ware ceramics as well as painting workshops by "Tobe Yaki Towa-kai". From Kagawa Prefecture, the "Sanuki City Tourism Association" and "Marugame City Tourism Association" will set up booths selling regional specialties and souvenirs. Furthermore, plans to be enjoyed all day long are available, such as ohagi and handmade sweets by the Commerce and Industry Association Women's Division, freshly harvested rice onigiri by Wadamaru, pizza and fresh pasta by Napolikko, classic street stall food, popular dairy products from Shikoku Dairy, olive oil from Himeria, wreaths and swags by Hokkori Okumatsu, candle scooping by Lohas Work Toon, Molkky experiences with Toon Molkky Club, and the creation of children's safe driving licenses by the JAF Ehime Branch. As a bonus, visitors who make a purchase will receive a 200-yen bath discount coupon for Sakura-no-Yu.
Source website (Japanese) ↗Venue
Toon City Sakura-no-Yu Tourism and Specialty Goods Center
2098 Kitagata-ko, Toon, Ehime 791-0303
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