About this event
This is a pedestrian-paradise-style marche held in the Chuo Shopping District in the central city area of Sanjo City, Niigata Prefecture. As the final event of fiscal year 2026 taking place in November, shops offering fresh vegetables, seasonal fruits, food, sweets, handmade crafts, and relaxation services will line the street. Visitors can also enjoy music and dance stage performances at the venue. Held since 2010 as a regular local event, it has welcomed a cumulative total of more than 1.3 million visitors. With the shopping arcade serving as the venue, the appeal lies in enjoying a variety of shops and performances amidst a lively atmosphere.
Source website (Japanese) ↗Venue
Chuo Shopping Street
3-7 Honcho, Sanjo, Niigata 955-0071
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