
Muko-nage and Sumi-nuri (Groom Tossing and Ink Smearing Festival)
Japanese name:むこ投げ・すみ塗り
📅 Fri, Jan 15, 2027
About this event
Held every year on January 15 at Matsunoyama Onsen in Tokamachi City, Niigata Prefecture, the traditional Little New Year (Koshogatsu) event 'Muko-nage and Sumi-nuri' is an unusual festival deeply reflecting regional characteristics. The biggest highlight of this festival is 'Muko-nage' (groom tossing), where grooms married in the preceding year are thrown down a snow slope from the grounds of Yakushido Temple, which is about 5 meters high. The origin of this event is said to be a remnant of bride kidnapping or a transformed version of retaliating against someone who took away a village daughter; today, it is held as a prayer for blessing marriage and strengthening the couple's bond. In addition, 'Sumi-nuri' (charcoal rubbing) is a custom of rubbing ink made from snow mixed with ashes from the Shinto ritual known as 'Sai-no-Kami' or 'Dondo-yaki' onto each other's faces while saying 'Omedeto' (Congratulations). This is done to pray for good health and family prosperity, handed down alongside the unique atmosphere of a hot spring town. Applications for participants are accepted every year until the end of November, providing a unique experience not only for local residents but also for visitors.
Source website (Japanese) ↗Venue
Matsunoyama Onsen Yakushido
511 Matsunoyama Yumoto, Tokamachi, Niigata 942-1432
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