4x4 CUSTOM PARTS FES 2026

About this event

"4x4 CUSTOM PARTS FES 2026" will be held for two days on Saturday, September 12, and Sunday, September 13, 2026, at Cupid Valley in Joetsu City, Niigata Prefecture. Bringing together 45 dedicated 4WD manufacturers from across Japan, this event offers a place to experience the appeal of 4WD vehicles and custom parts. The venue will host custom car test drives, a thrilling 45-degree slope climbing demonstration by Mitsubishi Motors, and photoshoot sessions by the specialized 4WD magazine "LET'S GO 4WD." Visitors can also enjoy buggy rides, handmade workshops by local artisans, and food trucks. Talk shows will be held featuring engaging discussions about the Land Cruiser. Admission is free, but visitors arriving by vehicle require a "Visiting Vehicle Pass." Custom car test drives require advance reservation. It is an active, experiential event that 4WD fans and families alike can enjoy all day.

Venue

Cupid Valley

4820 Sugawa, Yasuzuka Ward, Joetsu, Niigata 942-0534