Yatsugatake The Colder It Gets, The More You Save Fair 2027
Japanese name:八ヶ岳寒いほどお得フェア2027
📅 Sat, Jan 16, 2027 - Sun, Feb 14, 2027
About this event
The "Yatsugatake The Colder It Gets, The More You Save Fair 2027" is an annual winter event held at participating stores across the Yatsugatake Tourism Zone (Hokuto City in Yamanashi Prefecture, Fujimi Town and Hara Village in Nagano Prefecture), where eligible products are discounted "the colder it gets" according to the temperature recorded every morning at 10:00. With a unique discount system distinctive to chilly Yatsugatake, visitors can enjoy winter sightseeing even more. On the final day of the fair, a "Grand Finale" will also be held where eligible products receive a 30% discount at all stores regardless of the temperature, designed to let visitors enjoy great savings right up to the end.
Source website (Japanese) ↗Venue
Hara Village
Hara-mura, Suwa-gun, Nagano 391-0100
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