BMW MOTORRAD DAYS JAPAN 2026

About this event

The 21st edition of Japan's largest BMW motorcycle festival hosted by BMW Motorrad. Held over two days on Saturday, September 5 and Sunday, September 6, 2026, at Hakuba 47 Mountain Sports Park in Hakuba Village, Nagano Prefecture. BMW fans and motorcycle enthusiasts gather from across the country, recreating the excitement of last year's 20th anniversary that drew 5,000 attendees. Highlights include the thrilling hill climb contest racing up Hakuba's slopes, where BMW riders tackle steep inclines of up to 28 degrees, drawing cheers from the crowd even during spills. In the traditional Motorrad Rider Parade in Hakuba Village, hundreds of motorcycles form a line and ride through scenic routes amid local cheers for an emotionally moving experience of unity. The highly popular night party is also scheduled, along with diverse day-and-night programs for non-riders alike. Past events have featured test rides of the latest models and live stage performances, offering the appeal of extraordinary luxury and connecting with fellow riders. A festival sharing the joy of riding in an adult playground set against the Hakuba Alps. [1][2][4][5]

Venue

Hakuba 47 Winter Sports Park

24196-47 Kamishiro, Hakuba-mura, Kitaazumi-gun, Nagano 399-9211