Toricho Ebisu Festival
Japanese name:通町のえびす祭り
📅 Sat, Jan 9, 2027 - Mon, Jan 11, 2027
About this event
The Ebisu Festival, dedicated to Ebisu, the god of fortune and business prosperity, is held in various parts of the prefecture; among them, the most lively is the Toricho Ebisu Festival at Kotoshironushi Shrine. Beginning with "Yoi-ebisu" on January 9, followed by "Hon-ebisu" on the 10th, and "Nokori-ebisu" on the 11th, many worshipers seeking good fortune visit from all over the prefecture to pray for business prosperity and family safety, purchasing fukuzasa bamboo branches (or fukudawara straw bales) and kumade rakes decorated with auspicious items like sea bream and treasure boxes. Many street stalls line the roads surrounding the shrine approach, creating a lively atmosphere. In addition, events such as the ningyo joruri puppet play "Ebisu Mai" by Awa Jurobe Yashiki, the "Seven Lucky Gods Parade", and a plant fair are also held.
Source website (Japanese) ↗Venue
Kotoshironushi Shrine
2-16 Toricho, Tokushima, Tokushima 770-0842
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