Shinshiro Kei-Truck Market "Nonhoi Roulotte"

About this event

Kei-trucks (light trucks) are widely used for transporting goods. Turning the loading beds of such kei-trucks into shops, a wide variety of items such as fresh local vegetables, specialty goods, and general merchandise are sold here. The charm of the Shinshiro Kei-Truck Market is that it is "safe and reassuring." Producers and consumers can shop face-to-face while enjoying conversations. Shinshiro City's kei-truck market is said to be one of Japan's three major kei-truck markets, alongside Shizukuishi Town in Iwate Prefecture and Kawaminami Town in Miyazaki Prefecture. It is packed with popular treats that draw lines, including the immensely popular gohei mochi, freshly fried croquettes, and frankfurters. Local gourmet food is also a treat, such as popular prepared dishes from street-side tofu shops, as well as croquettes containing Horai beef and sandwiches from butcher shops. In addition, there are local tea products, vegetables and fruits, seafood ingredients, and bounties of the mountains. Rare finds include wood-burning stoves, reinforcing bar tools, fashion items, and even massage services. Of course, sweets and snacks such as takoyaki, okonomiyaki, cakes, and traditional Japanese sweets are also abundant. All kinds of goods and services are loaded onto light trucks, gathering from inside and outside Aichi Prefecture. There are also mini live performances by local musicians, making for an enjoyable time. Its convenient access—just a 3-minute walk from Shinshiro Station on the JR Iida Line—is also an attractive feature.

Venue

Former Tsugetsu Bridge

Bessho Kaido, Kawamuki, Norimoto, Shinshiro, Aichi 441-1633