Nishihara Town Charm Promotion Fair 2026

About this event

This event is held to introduce special products, locally loved goods, and the culture and charm of Nishihara Town, Okinawa Prefecture, to people from outside the town and prefecture. Marking its 3rd edition this year, unique businesses from Nishihara Town will open booths covering food, agricultural produce, cafes, relaxation, calligraphy, and more. Featuring Okiko Co., Ltd., Honzen Farm, Hirohisa Farm, Nishihara Farm, Roasted Coffee Cafe JIJI, Noma_closet, and others, visitors can enjoy leading Okinawan food manufacturers, naturally grown agricultural produce, house-roasted coffee, authentic Okinawa soba, and more. In addition, guests can experience refreshing cool aroma relaxation by CocoaSalon and explore the appeal of calligraphy by the Hosho Branch of the Houn Shodo-in. At the venue, stage events and Nishihara Town's mascot character "Sawarin" will also appear to excite visitors. This event is recommended for those looking for Okinawa travel souvenirs, those who want to discover charms of Okinawa beyond typical tourist destinations, or those seeking locally loved products.

Venue

UFURUFU

1-1-1 Kumoji, Naha, Okinawa 900-0015