Festival

New Rice Festival (Hitomebore with Murata's New Rice)

Japanese name:新米まつり(村田の新米にひとめぼれ)

📅 Sat, Sep 19, 2026 - Sun, Sep 20, 2026

📍 Murata, Miyagi

About this event

This festival offers direct on-the-spot sales of freshly harvested, delicious new-crop rice, centering on the brand-name rice "Hitomebore" cultivated in Murata Town, Miyagi Prefecture. It is a precious opportunity to purchase newly harvested rice—a quintessential taste of autumn—directly from producers. At the venue, in addition to sales of new rice, visitors can look forward to enjoying Murata Town's local specialties and gourmet food. It is an event where you can fully enjoy the autumn of appetite alongside the arrival of the autumn season.

Official website (Japanese) ↗

Venue

Roadside Station Murata (Michi-no-Eki Murata)

41-41 Muratakitashionai, Murata, Shibata-gun, Miyagi 989-1305

Open in Google Maps ↗