Matsuyama Year-End Market (Toshi-no-Ichi)

About this event

This is a year-end local direct-sale market held annually in December in the Matsuyama area of Sakata City, where the local direct sales shop "Matsubokkuri" sets up stalls primarily selling seasonal agricultural products such as vegetables and flowers. It is held for a short period in the afternoon (15:00 to 16:00), making it an event suitable for year-end shopping and purchasing local products, with announcements noting that small gifts are distributed to visitors on a first-come, first-served basis [2][8]. The venue is the former Nigiwai Hiroba on the south side of Matsuyama Post Office, characterized as a community face-to-face market where visitors can interact directly with local farmers and stallholders [3][8]. Past announcements indicate multiple dates in late December (e.g., discrepancies such as December 26/December 29 or December 27/December 30 notations), and while the city's event calendar lists specific dates as December 26 and December 29, the city's official webpage lists December 27 and December 30 for the Reiwa 6 schedule. In addition to vegetables and flowers, stalls mainly feature seasonal items unique to direct-sale stores, and due to the short duration, visitors primarily attend for shopping purposes [1][3][8].

Venue

Matsuyama Post Office

23-7 Yamada, Sakata, Yamagata 999-6899