Shinise Festival 2026 by agataJapan

About this event

"Shinise Festival 2026 by agataJapan" is an event where you can experience the traditional techniques and culture of long-established shops that Japan takes pride in presenting to the world. It will be held on October 3, 2026, around Fukutoku Garden and Naka-dori Street in Nihonbashi Muromachi, Chuo Ward, Tokyo. The venue will feature the "Shinise & Local Marche," bringing together premier items from long-standing shops and regional specialties from across Japan, starting with the "Toto Norenkai"—an association of Tokyo establishments that have continued for over 3 generations and 100 years. Here, visitors can not only encounter special items that are usually difficult to obtain, but also experience traditional craft workshops. In addition, there will be sake tasting corners hosted by breweries from all over Japan and corners gathering popular craft sakes, allowing you to fully enjoy Japanese sake culture. Furthermore, the "Shinise Summit" will also take place, offering insights into the management philosophies and tradition inheritance of 100-year-plus "shinise" businesses in an era of short corporate life spans. Set in Fukutoku Garden, surrounded by rich greenery in the heart of the city, this day offers an opportunity to engage with history and culture, making new discoveries and connections. The event will also feature social activities including performances by artists active both in Japan and abroad, kimono-wearing experiences, and photo sessions, creating a special space where tradition meets the modern era.

Venue

Fukutoku Garden

2-5-10 Nihonbashi Muromachi, Chuo-ku, Tokyo 103-0022