Festival

Uono River Sweetfish Whole-Bite Festival

Japanese name:魚野川鮎まるかじり祭

📅 Sat, Aug 22, 2026

📍 Uonuma, Niigata

About this event

An event where sweetfish (ayu) are grilled juicy and golden-brown over charcoal on a long 20-meter special grilling station and enjoyed by biting into them whole. Visitors can savor delicious local flavors along the banks of the Uono River in summer. The annual event is packed with attractions performed by local residents and diverse food stalls. It is a summer tradition to boldly bite into whole sweetfish grilled over a 20-meter special grilling station while enjoying local entertainment and stalls.

Official website (Japanese) ↗

Venue

Ajinoya Uonogawa

70-1 Shimojima, Uonuma, Niigata 949-7416

Open in Google Maps ↗